The baby towel that gives you two free hands when you need them most
No more juggling, struggling, or calling for backup
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Why Parents Love Our Towels
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Hands-free Design
Our one-of-a-kind design features durable metal snaps that fasten around your neck, keeping both hands free so you can safely lift your baby from the bath. When you're ready to wrap, a simple tug releases the towel so you can quickly and gently bundle your baby—while staying completely dry.
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Grows with your baby
One towel from newborn to toddler. Just adjust the towel orientation as they grow. That way, you never have to think of upsizing your towels as your child grows. It's the only towel you'll ever need for your little one. Check out all the ways our towels can be used.
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Certified Organic Cotton
We're serious about what goes on your baby's delicate skin, especially when their skin is porous after a warm bath. Our towels are made from 100% GOTS certified organic cotton. Plus, our cotton is plush and buttery soft to keep your little one warm and cozy.
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Doubles as a splash guard
Bath time gets messy—especially when your little one discovers the joy of splashing. Our towel acts as a barrier between you and the water, keeping your clothes dry while your baby plays. One less outfit change for you means more fun for everyone.
The 10 Seconds Every Parent Dreads, Made Easy
Everyone talks about the cute hooded towels. Nobody mentions the panic of lifting a slippery, wet baby out of the tub while desperately trying to keep the towel up. So we built a towel for exactly that moment.
Shop NowAward-Winning. Independently Judged. Parent-Loved.
"I love this towel and my only complaint is that I didn't know about it sooner. The snaps are so handy when getting the baby out of the tub - no more wet shirts or trying to fumble a towel around a wiggling wet baby. I 100% recommend this towel." - Babies Best Award, 2024 Winner
Not All Baby Towels Are Created Equal
Most baby towels were designed to look cute. Ours are designed for the hardest 10 seconds of bath time.
Bath Time Must-Haves
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Lift, Unsnap & Wrap Baby Towel
Regular price $42.50 CADRegular priceUnit price per$0.00 CADSale price $42.50 CAD -
Sale2-Pack Bundle
Regular price $76.50 CADRegular priceUnit price per$85.00 CADSale price $76.50 CADSale -
Sale3-Pack Bundle
Regular price $108.40 CADRegular priceUnit price per$127.50 CADSale price $108.40 CADSale -
Sale4-Pack Bundle
Regular price $136.00 CADRegular priceUnit price per$170.00 CADSale price $136.00 CADSale
The perfect gift for a parent-to-be
Thoughtful, practical, and made with intention — our parent-worn baby towel is the kind of gift that new parents will actually find helpful. It offers new parents a helping hand during one of the most overwhelming parts of the day. Trust us, it's a total game-changer for bath time (and guaranteed thank-you text material). Gift wrapping is available at checkout to make gift giving even easier.
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Our Founding Story
As an overwhelmed first time mom to a colicky baby, I spent countless hours soothing my baby in a warm bath but had no safe or easy way to dry him without soaking my clothes or calling someone to hold out his baby towel. After trying nearly every baby towel I could find with no success, I decided to create one.
Since its initial creation in 2019, our towel has been tried and tested for years by parents before going to market in 2021, helping hundreds of families in Canada and the United States simplify bath time. As a parent, I know that so many parts of parenthood can be overwhelming - our mission is to make bath time a moment of calm for you and your little one.
Read our blog for expert bath time tips!
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How to Dry Your Baby After a Bath (Without the ...
Bath time is one of the most comforting parts of your baby’s routine, but many parents quickly realize that drying a baby after a bath can be one of the...
How to Dry Your Baby After a Bath (Without the ...
Bath time is one of the most comforting parts of your baby’s routine, but many parents quickly realize that drying a baby after a bath can be one of the...
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What Is the Best Fabric for Baby Towels?
So you’re wondering what the best fabric for baby towels is… and now you’re overwhelmed by the options. Organic cotton. Bamboo. Muslin. Microfiber. Everyone claims theirs is the best choice. Here’s...
What Is the Best Fabric for Baby Towels?
So you’re wondering what the best fabric for baby towels is… and now you’re overwhelmed by the options. Organic cotton. Bamboo. Muslin. Microfiber. Everyone claims theirs is the best choice. Here’s...
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Baby Bath Milestones to Know
Bath time with a newborn can feel surprisingly stressful. One minute you’re Googling “when can I bathe my baby?” and the next you’re holding a slippery newborn wondering who decided...
Baby Bath Milestones to Know
Bath time with a newborn can feel surprisingly stressful. One minute you’re Googling “when can I bathe my baby?” and the next you’re holding a slippery newborn wondering who decided...
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Is it ok to Bathe Your Baby in the Same Water T...
If you’ve ever filled a baby tub with warm water, added a little soap, and watched your baby happily splash around, you’ve probably wondered at some point: Am I washing...
Is it ok to Bathe Your Baby in the Same Water T...
If you’ve ever filled a baby tub with warm water, added a little soap, and watched your baby happily splash around, you’ve probably wondered at some point: Am I washing...
