Never juggle your towel and baby again

The baby towel that gives you two free hands when you need them most. No more juggling, struggling, or calling for backup.
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MissPoppins
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MissPoppins

The 10 Seconds Every Parent Dreads, Made Easy

Everyone talks about the cute hooded towels. Nobody mentions the panic of lifting a slippery, wet baby out of the tub while desperately trying to keep the towel up. So we built a towel for exactly that moment.

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How It Works: Bath Time Solved in 3 Simple Steps

There's more! Learn ALL the ways to use

  • Snap

    Snap the towel behind your neck using 1 of 3 snap sizes

  • Lift

    Lift your baby out of the bath and place them on your chest

  • Wrap

    Unsnap the towel by tugging on the hood, and wrap your baby

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There's more! Learn ALL the ways to use

Why Parents Love Our Towels

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  • Hands-free Design

    Our one-of-a-kind design features durable metal snaps that fasten around your neck, keeping both hands free so you can safely lift your baby from the bath. When you're ready to wrap, a simple tug releases the towel so you can quickly and gently bundle your baby—while staying completely dry.

  • Grows with your baby

    One towel from newborn to toddler. Just adjust the towel orientation as they grow. That way, you never have to think of upsizing your towels as your child grows. It's the only towel you'll ever need for your little one. Check out all the ways our towels can be used.

  • Certified Organic Cotton

    We're serious about what goes on your baby's delicate skin, especially when their skin is porous after a warm bath. Our towels are made from 100% GOTS certified organic cotton. Plus, our cotton is plush and buttery soft to keep your little one warm and cozy.

  • Doubles as a splash guard

    Bath time gets messy—especially when your little one discovers the joy of splashing. Our towel acts as a barrier between you and the water, keeping your clothes dry while your baby plays. One less outfit change for you means more fun for everyone.

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Award-Winning. Independently Judged. Parent-Loved.

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"I love this towel and my only complaint is that I didn't know about it sooner. The snaps are so handy when getting the baby out of the tub - no more wet shirts or trying to fumble a towel around a wiggling wet baby. I 100% recommend this towel." - Babies Best Award, 2024 Winner

Hear from Real Families

4.90 ★ (63)
Verified

Not All Baby Towels Are Created Equal

Most baby towels were designed to look cute. Ours are designed for the hardest 10 seconds of bath time.

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Frequently Asked Questions

Where do your towels ship from?

We are a Canadian company. All of our towels ship from Toronto, Ontario. For more information on shipping, visit our shipping policy.

How old does my baby have to be to use this towel?

Our towels can be used on newborns to toddlers - they were designed to "grow" with your baby. Once your baby can stand up after being removed from the bath, our towels can be used as a normal hooded towel, and are large enough that a toddler can be comfortably wrapped in it. To check out all the ways to use our versatile towel, check out our How To Use page.

How do I use these towels?

Our towels can be used in SO many different ways. Check out our video on the 10 different ways to use our towels, or head over to our How To Use page for an infographic and to preview our how-to videos.

Is your organic cotton certified?

Yes, our terry cloth is certified by GOTS (Global Organic Textile Standard) to be organic cotton

My baby is really long/large. Can I still use this towel?

Yes. Watch this video here for 2 tips you can implement if you have a longer/larger baby.

Where do you ship to?

Currently, we only ship to Canada and the US, but stay tuned - We are hoping to offer worldwide shipping very shortly! Sign up to our newsletter to stay updated.

Where are your towels made?

Our towels are designed in Canada, and are made in Turkey from 100% organic Turkish cotton.

The perfect gift for a parent-to-be

Thoughtful, practical, and made with intention — our parent-worn baby towel is the kind of gift that new parents will actually find helpful. It offers new parents a helping hand during one of the most overwhelming parts of the day. Trust us, it's a total game-changer for bath time (and guaranteed thank-you text material). Gift wrapping is available at checkout to make gift giving even easier.

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Our Founding Story

As an overwhelmed first time mom to a colicky baby, I spent countless hours soothing my baby in a warm bath but had no safe or easy way to dry him without soaking my clothes or calling someone to hold out his baby towel. After trying nearly every baby towel I could find with no success, I decided to create one.

Since its initial creation in 2019, our towel has been tried and tested for years by parents before going to market in 2021, helping hundreds of families in Canada and the United States simplify bath time. As a parent, I know that so many parts of parenthood can be overwhelming - our mission is to make bath time a moment of calm for you and your little one.

Get to Know Us

Bath Time Guidance You Can Trust

We’ve created more than award-winning baby towels. We thoughtfully curate research-informed bath time guidance — all in one place for parents.

  • Baby Bath Milestones to Know

    Every stage of babyhood brings a new bath. Know what to do and when with our baby bath milestones chart.

    Read More

  • Step-by-step Guide to Bathing your Newborn

    Bathing your newborn doesn’t have to feel overwhelming. Our step-by-step guide shows you exactly what to do.

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  • Access our Free Printable Resources

    Want more than articles? Download practical, printable bath time tools you can use right away — no late-night searching required.

    Read More
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Read our blog for more bath time tips!

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